Yo,verde O Aceite De Oliva de Antonio Cuenca

O deseño Yo,verde O Aceite De Oliva de Antonio Cuenca é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Yo,verde O Aceite De Oliva

de Antonio Cuenca

Cliente: Yo, Verde

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Yo,verde O Aceite De Oliva

Un exercicio de síntese para este deseño inspirado en tarros clásicos de xarope. O nome é a insignia do produto que xustifica a cor verde do aceite no seu interior. Na parte frontal, o logotipo está construído a partir da cruz farmacéutica formando un corazón pixelado. O deseño sobrio e sen arte que usa unha mensaxe asociada á saúde e ao seu contido.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yo,verde O Aceite De Oliva gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yo,verde O Aceite De Oliva sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yo,verde O Aceite De Oliva satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensións e Embalaxe: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Etiquetas: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Tecnoloxía de Produción: Glass. This bottle is painted in white, and printed in two colours.
Reto de Deseño: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiración: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Duración do Proxecto: The project started in November 2016 and finished in February 2017 in Úbeda.
Fluxo de Operacións: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Créditos das Imaxes: Fotógrafo: Balta fotografo