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Yingjiagong Baijiu Función principal: Envase para bebidas de Wen Liu and Xianwen Wu

O deseño Yingjiagong Baijiu Función principal: Envase para bebidas de Wen Liu and Xianwen Wu é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.


PrataEnvases· 2020

Yingjiagong Baijiu Función principal: Envase para bebidas

de Wen Liu and Xianwen Wu

Cliente: Anhui Yingjiagong Jiu Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Yingjiagong Baijiu Función principal: Envase para bebidas

Yingjiagong Baijiu é un deseño de envase para un licor destilado chinés. A forma da montaña Dabie utilízase como principal elemento de deseño. A pintura tradicional chinesa con tinta e o debuxo lineal combínanse para formar a imaxe da montaña. Aplícase unha ampla zona de espazo en branco, sendo o verde a cor principal. A caixa exterior está feita de plástico para reducir custos e permitir a reciclaxe. A botella e a tapa están feitas de cerámica cun acabado pulverizado. A caixa mide 136 mm de longo, 116 mm de ancho e 290 mm de alto. O deseño presenta o ambiente de fermentación natural da destilaría.

O Recoñecemento

Sobre o A' Design Award de Prata

Yingjiagong Baijiu Función principal: Envase para bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Yingjiagong Baijiu Función principal: Envase para bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Yingjiagong Baijiu Función principal: Envase para bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensións e Embalaxe
The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Etiquetas
Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Tecnoloxía de Produción
The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Reto de Deseño
In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Investigación
The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiración
The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Duración do Proxecto
The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Fluxo de Operacións
he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Membros do Equipo
Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Créditos das Imaxes
Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019

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