Feel The Vineyard Deseño de Exposición de Kelvin Chan

O deseño Feel The Vineyard Deseño de Exposición de Kelvin Chan é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Eventos e Acontecementos.

BronceEvento· 2020

Feel The Vineyard Deseño de Exposición

de Kelvin Chan

Cliente: Hong Kong Trade Development Council - Exhibition Services

Gañador do A' Design Award de Bronce na Categoría Evento

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O Deseño

Sobre Feel The Vineyard Deseño de Exposición

Feel the Vineyard é un deseño de exposición creado para unha feira comercial de viños e licores en Hong Kong. O deseño abrangue oitocentos trinta e tres metros cadrados e conta con postos para 255 marcas de viño. A temática é a dunha adega. A madeira, a herba e o metal son os materiais principais. Os patróns de madeira evocan os barrís tradicionais, mentres que a herba suxire un viñedo. Escolléronse gabinetes de metal con fío para as unidades de exhibición co fin de aforrar espazo e permitir disposicións flexibles. Un muro de aromas presenta os diferentes recendos dos viños australianos, e un bar de viños ofrece unha zona de degustación relaxada.

O Recoñecemento

Sobre o A' Design Award de Bronce

Feel The Vineyard Deseño de Exposición gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Feel The Vineyard Deseño de Exposición sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Feel The Vineyard Deseño de Exposición satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensións e Embalaxe: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Etiquetas: Exhibition, winery, natural, Australia, Wine, modern, creative
Tecnoloxía de Produción: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Reto de Deseño: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Investigación: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiración: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Duración do Proxecto: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Fluxo de Operacións: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Créditos das Imaxes: Hong Kong Trade Development Council