Pastry Gift Box A Caixa De Agasallo de Fudesign - Kazuo Fukushima

O deseño Pastry Gift Box A Caixa De Agasallo de Fudesign - Kazuo Fukushima é un estimado gañador do moi prestixioso 2019 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2019

Pastry Gift Box A Caixa De Agasallo

de Fudesign - Kazuo Fukushima

Cliente: Shanghai Yuyuan（group）co. Ltd

Gañador do A' Design Award de Prata na Categoría Envases

29,895

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Cores

O Deseño

Sobre Pastry Gift Box A Caixa De Agasallo

Mr Qiao é unha marca de pastelería de Yu Yuan. A marca ten como obxectivo difundir e xerar un bo boca a boca do lugar paisaxístico e da cidade de Shanghai. A inspiración do deseño vén da arquitectura histórica de Shanghai, representa a cultura única. O deseño creativo absorbeu a quintaesencia da arquitectura que podería ser unha imaxe simbólica do estilo antigo de Xangai, mesturado co estilo moderno. Fai que o paquete de agasallo atraeu aos turistas a comprar como especialidade local.

O Recoñecemento

Sobre o A' Design Award de Prata

Pastry Gift Box A Caixa De Agasallo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Pastry Gift Box A Caixa De Agasallo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Pastry Gift Box A Caixa De Agasallo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensións e Embalaxe: Width 250 mm x Depth 250 mm x Height 32 mm
Etiquetas: Food, Package, Logo, Old Shanghai,
Tecnoloxía de Produción: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Reto de Deseño: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Investigación: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiración: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Duración do Proxecto: The project started in November 2018 in Shanghai and finished in January 2019.
Fluxo de Operacións: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Membros do Equipo: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing