The Sands Wine Labels Os Viños de Giovanni Murgia

O deseño The Sands Wine Labels Os Viños de Giovanni Murgia é un estimado gañador do moi prestixioso 2018 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2018

The Sands Wine Labels Os Viños

de Giovanni Murgia

Cliente: Cantina Li Duni

Gañador do A' Design Award de Ferro na Categoría Envases

19,745

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Cores

O Deseño

Sobre The Sands Wine Labels Os Viños

Para realizar o deseño destas etiquetas, a investigación levouse a cabo sobre técnicas de impresión, materiais e opcións gráficas, capaces de representar os valores da empresa, a historia e o territorio onde nacen estes viños. O concepto destas etiquetas parte da característica dos viños: a area. De feito, as vides crecen na area do mar a pouca distancia da costa. Este concepto está feito cunha técnica de estampado para aproveitar os deseños na area dos xardíns Zen. As tres etiquetas xuntan un deseño que representa a misión da adega.

O Recoñecemento

Sobre o A' Design Award de Ferro

The Sands Wine Labels Os Viños gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que The Sands Wine Labels Os Viños sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. The Sands Wine Labels Os Viños é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensións e Embalaxe: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetas: wine, label, packaging, wine label design
Tecnoloxía de Produción: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Reto de Deseño: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Investigación: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiración: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Duración do Proxecto: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Fluxo de Operacións: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentes: No copyrights on this project
Membros do Equipo: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Créditos das Imaxes: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver