Mountain River and Sage Envase de estoxo de agasallo para baijiu de Yao Wu

O deseño Mountain River and Sage Envase de estoxo de agasallo para baijiu de Yao Wu é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2026

Mountain River and Sage Envase de estoxo de agasallo para baijiu

de Yao Wu

Cliente: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Mountain River and Sage Envase de estoxo de agasallo para baijiu

Mountain River and Sage é un deseño de envase de estoxo de agasallo para baijiu, unha bebida espirituosa destilada chinesa. A funda exterior está feita de papel artístico branco mate cun patrón minimalista estampado en lámina de bronce. No interior, unha caixa de estilo códice de madeira de enxeñería con chapa de carballo ábrese como un libro. A tapa interior desprégase nunha ilustración panorámica do Monte Tai e do Río Amarelo, impresa en papel texturizado, enmarcando tres botellas e un certificado. O deseño inspírase na xeografía cultural da provincia de Shandong. Un enfoque minimalista e moderno substitúe o estilo retro habitual nos envases de licores.

O Recoñecemento

Sobre o A' Design Award de Prata

Mountain River and Sage Envase de estoxo de agasallo para baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mountain River and Sage Envase de estoxo de agasallo para baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mountain River and Sage Envase de estoxo de agasallo para baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensións e Embalaxe: Length 300mm x Width 240mm x Height 190mm
Etiquetas: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Tecnoloxía de Produción: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Reto de Deseño: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Investigación: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiración: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Duración do Proxecto: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Fluxo de Operacións: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patentes: /
Membros do Equipo: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Créditos das Imaxes: /