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Zna Z9 Interfaz Home-Máquina para Automóbiles de Beijing Pursuer Network Technology Co., Ltd.

O deseño Zna Z9 Interfaz Home-Máquina para Automóbiles de Beijing Pursuer Network Technology Co., Ltd. é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Interface, Interacción e Experiencia de Usuario.


PrataInterface· 2026

Zna Z9 Interfaz Home-Máquina para Automóbiles

de Beijing Pursuer Network Technology Co., Ltd.

Cliente: Zhengzhou Nissan Automobile.Co.,Ltd.

Gañador do A' Design Award de Prata na Categoría Interface

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Cores

O Deseño

Sobre Zna Z9 Interfaz Home-Máquina para Automóbiles

Zna Z9 é un sistema de interfaz home-máquina para a cabina dixital dunha pickup todoterreo. A interfaz utiliza transicións fluídas de escenas en 3D en lugar de complexos menús en árbore. A pantalla de alta definición de 12,8 polgadas adáptase aos cambios de hora, tempo meteorolóxico e contorna. Admite interacción multimodal, incluíndo control táctil, control por xestos, un asistente de voz e recoñecemento biométrico, o que reduce a carga cognitiva. Unha textura de vidro esmerilado semitransparente e formas xeométricas anguladas confírenlle á interfaz unha identidade robusta.

O Recoñecemento

Sobre o A' Design Award de Prata

Zna Z9 Interfaz Home-Máquina para Automóbiles gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zna Z9 Interfaz Home-Máquina para Automóbiles sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zna Z9 Interfaz Home-Máquina para Automóbiles é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensións e Embalaxe
With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Etiquetas
Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Tecnoloxía de Produción
Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Reto de Deseño
The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Investigación
As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiración
Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Duración do Proxecto
Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Fluxo de Operacións
The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Membros do Equipo
Beijing Pursuer Network Technology Co., Ltd.

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