Global Keepsake Envase de Produto de Wei Bai, Xianjun Chen and Rubo Chen

O deseño Global Keepsake Envase de Produto de Wei Bai, Xianjun Chen and Rubo Chen é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2026

Global Keepsake Envase de Produto

de Wei Bai, Xianjun Chen and Rubo Chen

Cliente: Shenzhen Hello Tech Energy Co.,Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Global Keepsake Envase de Produto

Global Keepsake é un deseño de envase creado para estacións de enerxía portátiles alimentadas por enerxía solar. A estrutura, os materiais e o custo do envase orixinal permanecen inalterados. As ilustracións orixinais de lugares emblemáticos do mundo engaden unha narrativa cultural e un valor coleccionable. A tapa abatible pódese arrincar e reutilizar como marcapáxinas e como un álbum de bricolaxe, de xeito que o envase pode conservarse despois do desembalaxe. A impresión utiliza tinta a base de soia e procesos de offset estándar. O sistema modular de ilustracións pode escalarse a través dunha serie de produtos, prolongando a vida útil dun envase que habitualmente se desbota.

O Recoñecemento

Sobre o A' Design Award de Bronce

Global Keepsake Envase de Produto gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Global Keepsake Envase de Produto sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Global Keepsake Envase de Produto satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensións e Embalaxe: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Etiquetas: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Tecnoloxía de Produción: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Reto de Deseño: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Investigación: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiración: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Duración do Proxecto: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Fluxo de Operacións: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Membros do Equipo: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen