Sushico Función primaria: Deseño de embalaxe de Alara Selin Murkozoglu

O deseño Sushico Función primaria: Deseño de embalaxe de Alara Selin Murkozoglu é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2026

Sushico Función primaria: Deseño de embalaxe

de Alara Selin Murkozoglu

Cliente: Sushico

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Sushico Función primaria: Deseño de embalaxe

Texto do libro: Como a primeira e máis estendida cadea de restaurantes do Extremo Oriente en Turquía, o deseño de embalaxe de Sushico reinterpreta a esencia da marca a través dunha nova perspectiva, dándolle forma a unha linguaxe visual inspirada na filosofía e nos símbolos do Extremo Oriente. A estética asiática modernízase mediante ilustracións personalizadas baseadas en kanji, cada unha das cales conta a súa propia historia. Unha paleta contemporánea, liderada polo vermello xaponés, e unha tipografía coidadosamente seleccionada, en sintonía co espírito da marca, completan un sistema minimalista pero poderoso.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sushico Función primaria: Deseño de embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sushico Función primaria: Deseño de embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sushico Función primaria: Deseño de embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensións e Embalaxe: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Etiquetas: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tecnoloxía de Produción: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Reto de Deseño: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Investigación: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiración: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Duración do Proxecto: 2025 Turkey, İstanbul
Patentes: Copyrights belong to Sushico 2025
Créditos das Imaxes: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.