Yebuna Envase de Café de Antonia Skaraki

O deseño Yebuna Envase de Café de Antonia Skaraki é un estimado gañador do moi prestixioso 2026 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2026

Yebuna Envase de Café

de Antonia Skaraki

Cliente: Taresso Artisanal Coffee Roasters

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Yebuna Envase de Café

Yebuna é un deseño de envase para unha gama de mesturas de café tostado. A identidade inspírase en Etiopía, o berce do café, e na palabra amhárica Yebuna. Un logotipo enmarcado por parénteses fai referencia á viaxe do café desde a orixe ata a cunca. A tipografía vertical en negriña mellora a visibilidade no andel, e as cores vivas inspiradas nos ríos, montañas e solpores africanos distinguen cada mestura. O café consérvase en bolsas duradeiras e reseladas que preservan a frescura. A impresión avanzada reproduce degradados precisos e tons ricos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Yebuna Envase de Café gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Yebuna Envase de Café sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Yebuna Envase de Café é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensións e Embalaxe: Width 140mm x Depth 90mm x Height 350mm
Etiquetas: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Tecnoloxía de Produción: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Reto de Deseño: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Investigación: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiración: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Duración do Proxecto: The project started in December 2023 in Athens and finished in April 2024 in Athens
Fluxo de Operacións: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Membros do Equipo: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Créditos das Imaxes: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas