Wuliangye Yuandingjinsheng Envase para licor de Sinong Wu

O deseño Wuliangye Yuandingjinsheng Envase para licor de Sinong Wu é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2026

Wuliangye Yuandingjinsheng Envase para licor

de Sinong Wu

Cliente: Sinong Creative

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Wuliangye Yuandingjinsheng Envase para licor

Wuliangye Yuandingjinsheng é un deseño de envase para baijiu chinés servido en banquetes de voda. A caixa ábrese cun mecanismo extraíble, de xeito que dous pandas debuxados ao estilo da pintura a tinta parecen abrazarse. Seis etapas ilustradas dunha vida compartida están vinculadas aos pasos de apertura do envase. A forma da botella baséase no bambú, e a tapa segue a forma dunha bóla bordada tradicional. O envase está feito de material de pasta de papel reciclable. A boca en espiral da botella permite reutilizala como cunca ou como vaso de flores.

O Recoñecemento

Sobre o A' Design Award de Bronce

Wuliangye Yuandingjinsheng Envase para licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Wuliangye Yuandingjinsheng Envase para licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Wuliangye Yuandingjinsheng Envase para licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensións e Embalaxe: 255mmX120mmX100mm
Etiquetas: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Tecnoloxía de Produción: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Reto de Deseño: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Investigación: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiración: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Duración do Proxecto: Complete the design in Chengdu, China in the first quarter of 2025.
Fluxo de Operacións: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patentes: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Membros do Equipo: Sinong Wu
Créditos das Imaxes: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.