Zhang Gong Lao Jiu Envase de Licor de Wen Liu

O deseño Zhang Gong Lao Jiu Envase de Licor de Wen Liu é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2026

Zhang Gong Lao Jiu Envase de Licor

de Wen Liu

Cliente: Shenzhen Oracle Creative Design Co.,Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Zhang Gong Lao Jiu Envase de Licor

Zhang Gong Lao Jiu é un deseño de envase para un baijiu chinés envellecido. A botella está feita de terracota grosa con detalles en relevo, e a forma lembra as deformacións accidentais da cerámica moldeada nun torno de oleiro. A superficie rugosa dálle á botella unha forte calidade táctil. A tapa está feita de plástico cun acabado que simula a veta da madeira e cumpre estritos estándares de selado. A caixa exterior combina cortiza natural de sobreira con metal, engadindo illamento térmico e absorción de impactos para un transporte seguro. O deseño está centrado no tacto.

O Recoñecemento

Sobre o A' Design Award de Prata

Zhang Gong Lao Jiu Envase de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhang Gong Lao Jiu Envase de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhang Gong Lao Jiu Envase de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensións e Embalaxe: 120mm*120mm*280mm
Etiquetas: Natural, Rustic, Time-Tempered, Eco-Conscious
Tecnoloxía de Produción: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Reto de Deseño: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Investigación: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiración: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Duración do Proxecto: November 2024, Shenzhen, China
Fluxo de Operacións: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Membros do Equipo: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li