O deseño Roots Zines de Xun Zuo é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Medios Impresos e Publicados.

BronceImprenta· 2025

Roots Zines

de Xun Zuo

Cliente: Xunzuodesign

Gañador do A' Design Award de Bronce na Categoría Imprenta

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Cores

O Deseño

Sobre Roots Zines

Esta publicación modular consiste en zines, cada un elaborado cunha linguaxe visual que reflicte a identidade dos narradores. Centrado nas cafetarías de Nova York, captura como os novos inmigrantes navegan a conexión e o sentido de pertenza. O formato cosido e selado ao baleiro evoca impermanencia e tensión emocional. A través de narrativas persoais, o proxecto descobre o valor social dos pequenos negocios e reformula o diseño emocional como unha ferramenta de inclusión.

O Recoñecemento

Sobre o A' Design Award de Bronce

Roots Zines gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Roots Zines sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Roots Zines satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Dimensións e Embalaxe: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Etiquetas: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tecnoloxía de Produción: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Reto de Deseño: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Investigación: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inspiración: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Duración do Proxecto: An ongoing project started in August 2022. The most recent update was in July 2024.
Fluxo de Operacións: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.