Parsirang Produtor de Ovos de Mohsen Koofiani

O deseño Parsirang Produtor de Ovos de Mohsen Koofiani é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2025

Parsirang Produtor de Ovos

de Mohsen Koofiani

Cliente: Parsirang Eggs

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Parsirang Produtor de Ovos

No estudio de diseño, o deseñador propúxose crear un envase cunha identidade forte. Deseñaron unha galiña cunha bufanda para evocar unha sensación rural e fresca. O amarelo simbolizaba as xemas dos ovos e a calidez da mañá, mentres que o vermello engadía enerxía e autenticidade. A tipografía era grosa e clara, garantindo uma transmisión rápida da mensaxe. Despois de horas de refinamento, o diseño final non era só un envase; contaba unha historia dunha granxa rural e ovos frescos, transmitindo confianza e calidade aos clientes.

O Recoñecemento

Sobre o A' Design Award de Bronce

Parsirang Produtor de Ovos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Parsirang Produtor de Ovos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Parsirang Produtor de Ovos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensións e Embalaxe: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Etiquetas: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Tecnoloxía de Produción: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Reto de Deseño: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Investigación: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiración: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Duración do Proxecto: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Fluxo de Operacións: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Créditos das Imaxes: Creator, Illustration and Design: Mohsen Koofiani