Thorn Metamorphosis Animación de Produto de Qzens Furniture Art Design

O deseño Thorn Metamorphosis Animación de Produto de Qzens Furniture Art Design é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2025

Thorn Metamorphosis Animación de Produto

de Qzens Furniture Art Design

Cliente: QZENS Furniture - Art - Design

Gañador do A' Design Award de Prata na Categoría Filme

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O Deseño

Sobre Thorn Metamorphosis Animación de Produto

Thorn Lighting transforma a forma máis aguda da natureza, o espiño, nun obxecto de diseño moderno que encarna o equilibrio entre o duro e o suave, a luz e a sombra. Inspirado na metamorfose da natureza, esta iluminación simboliza forza, resistencia e crecemento espiritual a través da adversidade. O diseño combina bordos orgánicos e crus con liñas industriais, reflectindo a beleza e a esperanza que se atopan nos desafíos. Creouse unha experiencia cinematográfica empregando Houdini, Redshift e técnicas avanzadas de simulación para representar visualmente esta transformación, mesturando o espírito salvaxe da natureza coa estética moderna.

O Recoñecemento

Sobre o A' Design Award de Prata

Thorn Metamorphosis Animación de Produto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Thorn Metamorphosis Animación de Produto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Thorn Metamorphosis Animación de Produto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensións e Embalaxe: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Etiquetas: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Tecnoloxía de Produción: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Reto de Deseño: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Investigación: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiración: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Duración do Proxecto: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Fluxo de Operacións: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Membros do Equipo: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Créditos das Imaxes: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN