Mazuque Comfort Animación 3D de Mateus Morgan de Aguiar

O deseño Mazuque Comfort Animación 3D de Mateus Morgan de Aguiar é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2025

Mazuque Comfort Animación 3D

de Mateus Morgan de Aguiar

Cliente: Morgan Studio

Gañador do A' Design Award de Prata na Categoría Filme

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Cores

O Deseño

Sobre Mazuque Comfort Animación 3D

O proxecto foi feito para mostrar todas as características do produto dun xeito creativo. Sendo informativo pero sen ser molesto. O propósito era mostrar o cómodo que é o produto. A arte inspirada en pinturas e obras clásicas leva consigo unha conexión profunda co público obxectivo. Tomar inspiración das grandes obras de pintura é un xesto de reverencia pola tradición, ao mesmo tempo que se busca innovar.

O Recoñecemento

Sobre o A' Design Award de Prata

Mazuque Comfort Animación 3D gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mazuque Comfort Animación 3D sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mazuque Comfort Animación 3D é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensións e Embalaxe: 1920 x 1080px
Etiquetas: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Tecnoloxía de Produción: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Reto de Deseño: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Investigación: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiración: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Duración do Proxecto: 2 months, Franca, Brazil
Fluxo de Operacións: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Membros do Equipo: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato