O deseño Moutai Shengyue Flying Fairy Envase de Licor de Ying Song Brand Design Shenzhen Co, Ltd é un estimado gañador do moi prestixioso 2025 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2025

Moutai Shengyue Flying Fairy Envase de Licor

de Ying Song Brand Design Shenzhen Co, Ltd

Cliente: Kweichow Moutai Co.,Ltd.

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Moutai Shengyue Flying Fairy Envase de Licor

Moutai Shengyue Flying Fairy é un deseño de envase para un licor baijiu chinés. O deseño inspírase nas figuras da Fada Voadora pintadas nos murais de Dunhuang, en particular no deus da música da Cova 401 das Grutas de Mogao, representado sostendo un instrumento sheng cunha postura elegante. A cor principal é o fío carmesí, unha cor tradicional chinesa, e o patrón da tapa metálica da botella está feito cunha técnica tradicional de esmalte. A caixa ábrese polo lado dereito e alberga no seu interior unha estrutura de dúas capas con patrón de nubes. O conxunto mide 140 por 105 por 280 milímetros e emprega papel, cerámica e metal.

O Recoñecemento

Sobre o A' Design Award de Ouro

Moutai Shengyue Flying Fairy Envase de Licor gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Moutai Shengyue Flying Fairy Envase de Licor sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Moutai Shengyue Flying Fairy Envase de Licor crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensións e Embalaxe: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Etiquetas: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Tecnoloxía de Produción: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Reto de Deseño: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Investigación: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiración: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Duración do Proxecto: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Fluxo de Operacións: The box is opened from the right side, and the bottle is opened from the top metal cap
Membros do Equipo: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Créditos das Imaxes: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024