Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo de L'Atelier Five Ltd.

O deseño Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo de L'Atelier Five Ltd. é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2025

Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo

de L'Atelier Five Ltd.

Cliente: L'Atelier Five Ltd

Gañador do A' Design Award de Bronce na Categoría Interiorismo

12,929

Gañador de Premio Verificado

Verificar o Estado do Premio para #167830

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo

Texto do Libro: Diageo Travel Retail é un deseño de interior tipo tenda dentro de tenda, creado para o terminal de luxo do Aeroporto Internacional de Incheon en Seúl. O establecemento ocupa 40,12 metros cadrados e conta con paredes de 2,7 metros de altura. Paredes escultóricas feitas de Corian termoconformado curvan suavemente o espazo, seguindo a idea do líquido moldeando a pedra. Metal perforado, unidades de exposición deseñadas á medida e mobiliario personalizado completan o interior. O trazado curvo guía os visitantes ao longo dun percorrido que presenta varias marcas de whisky nun ambiente calmo e unificado.

O Recoñecemento

Sobre o A' Design Award de Bronce

Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Diageo Travel Retail Deseño de Interiores de Comercio Polo Miúdo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensións e Embalaxe: 40.12 meter square
2.7M tall walls
Etiquetas: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tecnoloxía de Produción: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Reto de Deseño: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Investigación: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspiración: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Duración do Proxecto: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Fluxo de Operacións: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patentes: Diageo Scotland Ltd
Membros do Equipo: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Créditos das Imaxes: L’Atelier Five Ltd. and Diageo Scotland Ltd.