New Fashion of Chinese Elements Cartaz de Chen Gang

O deseño New Fashion of Chinese Elements Cartaz de Chen Gang é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Patrimonio Cultural e Industria Cultural.

BroncePatrimonio Cultural· 2025

New Fashion of Chinese Elements Cartaz

de Chen Gang

Cliente: Hangzhou Arts and Crafts Museum

Gañador do A' Design Award de Bronce na Categoría Patrimonio Cultural

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O Deseño

Sobre New Fashion of Chinese Elements Cartaz

Nova Moda dos Elementos Chineses é unha serie de carteis baseada nas artes e oficios tradicionais chineses. O deseño extrae padróns de roupa, seda e cerámica, e despois decompóñeos e transfórmaos en gráficos modernos. Os padróns tradicionais portan significados auspiciosos e expresan desexos dunha vida mellor. Empréganse ferramentas de deseño dixital para redebuxar os motivos para os espectadores contemporáneos. Cada cartel mide 700 por 1000 milímetros. O obxectivo é manter visible o patrimonio cultural e achegar os padróns artesanais tradicionais á vida moderna.

O Recoñecemento

Sobre o A' Design Award de Bronce

New Fashion of Chinese Elements Cartaz gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que New Fashion of Chinese Elements Cartaz sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. New Fashion of Chinese Elements Cartaz satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensións e Embalaxe: 700mm*1000mm
Etiquetas: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Tecnoloxía de Produción: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Reto de Deseño: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Investigación: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiración: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Duración do Proxecto: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Fluxo de Operacións: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patentes: Hangzhou Arts and Crafts Museum, 2024
Créditos das Imaxes: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang