Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos de Wu Yao

O deseño Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos de Wu Yao é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos

de Wu Yao

Cliente: Beijing Wuyao Cultural and Creative Co. Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos

Mountain Sea Rare Treasure é unha caixa de agasallo premium para froitos secos envasados. A caixa contén oito latas metálicas, e cada lata garda froitos secos dun país ou rexión diferente. As ilustracións de cada lata combinan o personaxe da marca con paisaxes de montañas e mares realizadas coa técnica tradicional chinesa de pincel. A caixa exterior está feita de cartón revestido de coiro sintético, cunha asa de coiro na parte superior e pés metálicos chapados en ouro nas esquinas. A estampación en quente dálle relevo ás liñas e á caligrafía. Un peche metálico no lateral abre a caixa nun só paso sinxelo.

O Recoñecemento

Sobre o A' Design Award de Prata

Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mountain Sea Rare Treasure Caixa de Agasallo de Froitos Secos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensións e Embalaxe: 130 mm x 430 mm x 430 mm
Etiquetas: Nut, Gift Box, Packaging Design, Premium Gift Box
Tecnoloxía de Produción: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Reto de Deseño: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Investigación: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiración: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Duración do Proxecto: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Fluxo de Operacións: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Membros do Equipo: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin