Hagata Farm Pickles Embalaxe de Kikumi Yoshida

O deseño Hagata Farm Pickles Embalaxe de Kikumi Yoshida é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2025

Hagata Farm Pickles Embalaxe

de Kikumi Yoshida

Cliente: Hagata Farm

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Hagata Farm Pickles Embalaxe

Para reflectir a personalidade do cliente, o logotipo incorpora a man do cliente e sementes de rábano daikon como motivos. O papel verde da tapa representa unha folla de daikon. As cores e a vitalidade da verdura exprésanse mediante finos patróns punteados que transmiten textura e profundidade. Para enfatizar a brancura do daikon, o deseño da etiqueta mantívose minimalista. O papel verde que cobre a tapa tamén funciona como embalaxe e como unha carta de agradecemento impresa no reverso, reforzando a conexión entre o produto e o cliente.

O Recoñecemento

Sobre o A' Design Award de Ferro

Hagata Farm Pickles Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Hagata Farm Pickles Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Hagata Farm Pickles Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensións e Embalaxe: Width 80 mm,Depth 80 mm,Height 75 mm
Etiquetas: Package design , pickles , farmers , Japanese food
Tecnoloxía de Produción: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Reto de Deseño: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Investigación: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiración: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Duración do Proxecto: The project started in 2022 in Niihama City, Ehime Prefecture.
Fluxo de Operacións: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Créditos das Imaxes: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao