Cheers To Macau Deseño de Extensión Cultural Simple de Lampo Leong and Chao Yang

O deseño Cheers To Macau Deseño de Extensión Cultural Simple de Lampo Leong and Chao Yang é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Belas Artes e Instalacións Artísticas.

BronceBelas Artes· 2025

Cheers To Macau Deseño de Extensión Cultural Simple

de Lampo Leong and Chao Yang

Cliente: Unversity of Macau Centre for Arts and Design

Gañador do A' Design Award de Bronce na Categoría Belas Artes

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O Deseño

Sobre Cheers To Macau Deseño de Extensión Cultural Simple

Cheers to Macau encarna un profundo significado conceptual mediante a transformación de latas de cervexa de aluminio en porcelana arrugada, simbolizando a singular fusión cultural de Macau e a conciencia ambiental contemporánea. O deseño incorpora motivos como as Ruínas de São Paulo, padróns de azulexos portugueses, texto bilingüe en chinés e inglés, e salpicaduras douradas acentuadas cunha caligrafía chinesa cursiva salvaxe centrada no tema do loto. Esta creación artística fusiona a arte clásica chinesa cos xestos expresivos do Expresionismo Abstracto.

O Recoñecemento

Sobre o A' Design Award de Bronce

Cheers To Macau Deseño de Extensión Cultural Simple gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Cheers To Macau Deseño de Extensión Cultural Simple sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Cheers To Macau Deseño de Extensión Cultural Simple satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensións e Embalaxe: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Etiquetas: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Tecnoloxía de Produción: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Reto de Deseño: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Investigación: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiración: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Duración do Proxecto: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Fluxo de Operacións: This project could also be displayed as installation or framed within an acrylic box frame.
Patentes: Copyrights belong to Lampo Leong, 2024.
Membros do Equipo: Lampo Leong
Chao Yang
Créditos das Imaxes: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024