No Excuse Folleto en Cruz de ABC Design Communication

O deseño No Excuse Folleto en Cruz de ABC Design Communication é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño Social.

FerroSocial· 2025

No Excuse Folleto en Cruz

de ABC Design Communication

Cliente: ABC Design Communication

Gañador do A' Design Award de Ferro na Categoría Social

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Cores

O Deseño

Sobre No Excuse Folleto en Cruz

Este deseño de folleto en cruz é unha ferramenta poderosa e innovadora para sensibilizar e promover a acción. O seu formato interactivo, elementos visuais ousados e estatísticas impactantes transmiten eficazmente a urxencia da cuestión. Ao involucrar aos usuarios a nivel persoal e fomentar a participación, o cubo serve como catalizador do cambio, empoderando ás persoas para que se convertan en defensores activos da seguridade e a igualdade das mulleres.

O Recoñecemento

Sobre o A' Design Award de Ferro

No Excuse Folleto en Cruz gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que No Excuse Folleto en Cruz sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. No Excuse Folleto en Cruz é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensións e Embalaxe: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Etiquetas: noexcuse, women, violence, abcdesign, brochure, awareness, social
Tecnoloxía de Produción: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Reto de Deseño: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Investigación: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiración: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Duración do Proxecto: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Fluxo de Operacións: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Membros do Equipo: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis