To Meet Deseño de Envase de Mazá de Ziqiong Li

O deseño To Meet Deseño de Envase de Mazá de Ziqiong Li é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

To Meet Deseño de Envase de Mazá

de Ziqiong Li

Cliente: ONE DESIGN Brand Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre To Meet Deseño de Envase de Mazá

Este deseño adopta unha estética minimalista con cores vívidas. Unha mazá de gran tamaño característica na cuberta do envase do produto crea un impacto visual sorprendente. Esta característica única fai que o envase destaque en calquera expositor, axudando aos consumidores a recoñecer facilmente o produto máis adiante. Tamén constrúe a imaxe visual da marca, mellora o recoñecemento da marca e logra o obxectivo de mercadotecnia dunha mellor memorabilidade mediante a exposición repetida.

O Recoñecemento

Sobre o A' Design Award de Prata

To Meet Deseño de Envase de Mazá gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que To Meet Deseño de Envase de Mazá sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. To Meet Deseño de Envase de Mazá é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensións e Embalaxe: 350mm*350mm*120mm
Etiquetas: Brand identity, super symbols, creativity, interaction
Tecnoloxía de Produción: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Investigación: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiración: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Duración do Proxecto: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Fluxo de Operacións: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Membros do Equipo: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.