O deseño Passion Fruit Cervexa de Jin Zhang é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Passion Fruit Cervexa

de Jin Zhang

Cliente: Wuhan Sanbu Brand Design

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Passion Fruit Cervexa

2024 é o Ano do Dragón en China. A marca desta cervexa chámase "Golden Dragon Spring", polo que o deseñador representa o "dragón" como símbolo do espírito da marca e do espírito chinés, que se converte nun elemento visual importante deste envase. Ao mesmo tempo, trátase dunha cervexa artesanal con sabor a maracuxá. O deseñador utiliza as ramas e follas do maracuxá, así como as espigas de trigo e o lúpulo, elementos esenciais na elaboración da cervexa, para crear unha escena vibrante, realzando o sabor refrescante do maracuxá.

O Recoñecemento

Sobre o A' Design Award de Bronce

Passion Fruit Cervexa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Passion Fruit Cervexa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Passion Fruit Cervexa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensións e Embalaxe: height 250mm x diameter 80mm
Etiquetas: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Tecnoloxía de Produción: The bottle is made of iron
Reto de Deseño: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Investigación: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspiración: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Duración do Proxecto: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Fluxo de Operacións: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patentes: InBev jinlongquan beer (Hubei) Co., Ltd
Membros do Equipo: Designer: Jin Zhang
illustration: Jin Zhang