Jian Shan Jian Shui Licor Envasado de Jing Chen

O deseño Jian Shan Jian Shui Licor Envasado de Jing Chen é un estimado gañador do moi prestixioso 2024 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2024

Jian Shan Jian Shui Licor Envasado

de Jing Chen

Cliente: Jing Chen

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Jian Shan Jian Shui Licor Envasado

O diseño de embalaxe contemporáneo xa non é só unha simple función de protección dos produtos, senón que destaca máis na transmisión de conceptos de protección ambiental e na mellora do valor dos produtos. O recente foro de diseño sinalou que ante os retos ecolóxicos, a embalaxe verde está converténdose gradualmente nunha nova tendencia, e favorécense os materiais biodegradables e o diseño de reciclaxe. Ademais, a novidade tamén é unha tendencia da industria, e conceptos como a personalización están afectando gradualmente os límites da embalaxe.

O Recoñecemento

Sobre o A' Design Award de Ouro

Jian Shan Jian Shui Licor Envasado gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Jian Shan Jian Shui Licor Envasado sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Jian Shan Jian Shui Licor Envasado crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensións e Embalaxe: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Etiquetas: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Tecnoloxía de Produción: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Reto de Deseño: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Investigación: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiración: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Duración do Proxecto: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Fluxo de Operacións: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.