O deseño Banquet Chinese Baijiu Envase de Licor de Ying Song Brand Design Shenzhen Co., Ltd é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Banquet Chinese Baijiu Envase de Licor

de Ying Song Brand Design Shenzhen Co., Ltd

Cliente: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Banquet Chinese Baijiu Envase de Licor

Banquet é un deseño de envase para baijiu chinés, unha bebida espirituosa destilada. A botella está feita de cerámica e a súa forma inspírase nos vasos tradicionais chineses. A cor azul celeste fai referencia á cerámica dos fornos Ru da dinastía Song, e a forma minimalista segue a estética da dinastía Song. O tapón está feito de aliaxe e leva no seu centro o carácter chinés que significa banquete. A botella mide 87 por 87 por 305 milímetros e pódese reutilizar. A boca retírase e dáselle a volta para que a botella sirva como floreiro, mentres que o tapón se converte nunha base para incenso.

O Recoñecemento

Sobre o A' Design Award de Prata

Banquet Chinese Baijiu Envase de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Banquet Chinese Baijiu Envase de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Banquet Chinese Baijiu Envase de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensións e Embalaxe: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Etiquetas: Chinese Baijiu packaging, packaging design, reused
Tecnoloxía de Produción: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Reto de Deseño: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Investigación: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiración: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Duración do Proxecto: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Fluxo de Operacións: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Membros do Equipo: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Créditos das Imaxes: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen