The Maple 7 Botella de whisky, envase de Tiago Russo and Katia Martins

O deseño The Maple 7 Botella de whisky, envase de Tiago Russo and Katia Martins é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

The Maple 7 Botella de whisky, envase

de Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre The Maple 7 Botella de whisky, envase

O Maple 7 é un deseño de botella e caixa creado para un whisky de centeo canadense. A botella combina liñas limpas con ombreiros anchos, vidro gravado ao esmerilado e unha base e peche cun suave acanalado que melloran o agarre. Os detalles en latón cepillado e folla de ouro contrastan co vidro texturizado. A caixa repite a textura acanalada no exterior e está forrada nun ton suave de ante crema con detalles dourados. Un medallón dourado imantado pecha as portas de dobre solapa. A botella repousa nun encaixe dourado e pódese extraer levantándoa. As formas fan referencia aos troncos de arce e ao gran de centeo.

O Recoñecemento

Sobre o A' Design Award de Prata

The Maple 7 Botella de whisky, envase gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que The Maple 7 Botella de whisky, envase sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Maple 7 Botella de whisky, envase é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. A strong presence with a delicate attention to detail, this is the ultimate concept transversal to either the whisky and the design of both bottle and packaging, culminating in a powerful, luxurious experiential whisky tasting experience.
Dimensións e Embalaxe: Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.
Etiquetas: Whisky, luxury, design, bottle, experience, packaging, product, exclusive, drinking, Canada
Tecnoloxía de Produción: Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colours and gold detailing, highlighting the vessel and the whisky inside.
Reto de Deseño: As a collaboration and merging of Irish and Canadian elements, each element within The Maple 7 design must pay homage to this unique cultural bridge. Embracing a strong yet naturally achieved presence, characteristic of the North American visual language, the packaging then brings together the Irish design language, with soft, delicate textures and a sensorial play of embossing and debossing, foil and blind pressing, elevating this whiskey to the luxurious tasting experience it deserves.
Investigación: As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage. As a product that is aged for 7 years, it is also imperative to separate The Maple 7 from the competition, creating a distinctive presence on-shelf.
Inspiración: Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colours and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. The Maple 7 is an ode to the bridging of the Irish culture and the Canadian whisky, bringing together an intemporal design.
Duración do Proxecto: Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavours and profiles. Visible as the passage of time through the glass ribs, this refined whisky sees its attention detail attributed to the casks and the aging reflect on every single element of the design. Enduring the passage of time, the vessel, the packaging, the materials and features ask for a calm, slowed down tasting experience altogether.
Fluxo de Operacións: With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact.
Membros do Equipo: Tiago Russo
Katia Martins
Créditos das Imaxes: The Craft Irish Whiskey Co.