The Magic Ship Of The Orient Función Principal: Vídeos Multimedia de Liang Wu

O deseño The Magic Ship Of The Orient Función Principal: Vídeos Multimedia de Liang Wu é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Artes Escénicas, Escenario, Estilo e Escenografía.

FerroArtes Escénicas· 2024

The Magic Ship Of The Orient Función Principal: Vídeos Multimedia

de Liang Wu

Cliente: College of Fashion and Design,Donghua University

Gañador do A' Design Award de Ferro na Categoría Artes Escénicas

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O Deseño

Sobre The Magic Ship Of The Orient Función Principal: Vídeos Multimedia

Texto do Libro: A obra constrúe unha escena escénica con elementos da cultura oriental, combinando abanicos pregables chineses, pipa e motores nunha enorme nave espacial. O vídeo emprega animación 3D, AIGC e tecnoloxía 3D a ollo espido para permitir que o público experimente unha viaxe no tempo, presentando paisaxes, fénix, xardíns chineses, Shikumen e Shanghai. No fondo do desfile de moda, o deseñador utilizou animacións xigantes xeradas por IA para dialogar con máis de 60 modelos, reflectindo os elementos de deseño da roupa. A obra integra elementos virtuais e reais para complementar o desfile de moda.

O Recoñecemento

Sobre o A' Design Award de Ferro

The Magic Ship Of The Orient Función Principal: Vídeos Multimedia gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que The Magic Ship Of The Orient Función Principal: Vídeos Multimedia sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. The Magic Ship Of The Orient Función Principal: Vídeos Multimedia é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensións e Embalaxe: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Etiquetas: Fashion show, Stage multimedia, AIGC, Digital art
Tecnoloxía de Produción: Three-Dimensional Animation and AIGC
Reto de Deseño: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Investigación: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiración: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Duración do Proxecto: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Fluxo de Operacións: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patentes: none
Membros do Equipo: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Créditos das Imaxes: none