Chilled Milk Carton Cartón de Kazuo Fukushima and Haruka Takeuchi

O deseño Chilled Milk Carton Cartón de Kazuo Fukushima and Haruka Takeuchi é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Chilled Milk Carton Cartón

de Kazuo Fukushima and Haruka Takeuchi

Cliente: Meiji China Investment Co.,Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Chilled Milk Carton Cartón

Para competir no mercado de leite de alta gama de China, unha tecnoloxía única creou leite premium dirixido a mulleres de 30 a 50 anos, mesturando 100 por cento de leite crú cunha tecnoloxía de concentración que preserva os nutrientes para un sabor intenso. O proxecto redefine o envase do leite, combinando innovación e calidade xaponesa cun sabor luxoso. O púrpura do envase simboliza a nobreza, realzado polo branco e o ouro para transmitir elegancia e calidade, facendo que o diseño sexa especialmente memorable.

O Recoñecemento

Sobre o A' Design Award de Bronce

Chilled Milk Carton Cartón gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Chilled Milk Carton Cartón sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Chilled Milk Carton Cartón satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensións e Embalaxe: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etiquetas: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tecnoloxía de Produción: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Reto de Deseño: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Investigación: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiración: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Duración do Proxecto: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Fluxo de Operacións: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membros do Equipo: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Créditos das Imaxes: Photographer: Zhu Jie