HLJ Nine And Eighteen Natures of China Envase de Produto de Hang Zhou YiJiJ ue Chen

O deseño HLJ Nine And Eighteen Natures of China Envase de Produto de Hang Zhou YiJiJ ue Chen é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

HLJ Nine And Eighteen Natures of China Envase de Produto

de Hang Zhou YiJiJ ue Chen

Cliente: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre HLJ Nine And Eighteen Natures of China Envase de Produto

HLJ Nine and Eighteen Natures of China é unha serie de packaging para produtos de saúde baseados en extractos vexetais e animais da rexión de Heilongjiang. O packaging emprega cores simbólicas, caligrafía tradicional a pincel e un estilo gráfico consistente para presentar cada materia prima dun xeito directo e intuitivo. As caixas están feitas de cartón resistente e rematadas con laminación mate e gofrado, que reforzan a textura do texto e dos gráficos. Engádese estampación con folla metálica en liñas seleccionadas. A serie mantén unha identidade visual compartida ao tempo que permite que cada produto siga sendo recoñecible.

O Recoñecemento

Sobre o A' Design Award de Prata

HLJ Nine And Eighteen Natures of China Envase de Produto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que HLJ Nine And Eighteen Natures of China Envase de Produto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. HLJ Nine And Eighteen Natures of China Envase de Produto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensións e Embalaxe: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Etiquetas: Packaging, Series, health products, nutrition, brand
Tecnoloxía de Produción: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Reto de Deseño: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Investigación: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiración: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Duración do Proxecto: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Fluxo de Operacións: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Membros do Equipo: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu