Vintagience Packaging para Botella de Sake de Hisamichi Kasai

O deseño Vintagience Packaging para Botella de Sake de Hisamichi Kasai é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Vintagience Packaging para Botella de Sake

de Hisamichi Kasai

Cliente: Shunbin inc.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Vintagience Packaging para Botella de Sake

Vintagience é un deseño de packaging para un sake xaponés de garda que se envellece mediante métodos científicos. A forma da botella lembra os antigos frascos de medicina, vinculando o proceso de envellecemento coa ciencia. Unha gradación luminosa na etiqueta, producida mediante impresión prismática, expresa a combinación de longos anos, métodos científicos de envellecemento e o coidado do produtor. As letras están estampadas en folla metálica, mentres que o símbolo e as agullas do reloxo están gofrados. As agullas do reloxo representan o paso continuo do tempo durante o envellecemento. A caixa ríxida emprega folla holográfica que cambia de cor segundo o ángulo da luz.

O Recoñecemento

Sobre o A' Design Award de Prata

Vintagience Packaging para Botella de Sake gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Vintagience Packaging para Botella de Sake sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Vintagience Packaging para Botella de Sake é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensións e Embalaxe: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Etiquetas: Sake, Japanese Sake, Vintage Sake, Package design
Tecnoloxía de Produción: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Reto de Deseño: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Investigación: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiración: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Duración do Proxecto: This brand launched in Iga, Japan, in November 2023.
Fluxo de Operacións: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patentes: Trademark: 2023 Carrier Car Service Co., Ltd.
Membros do Equipo: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Créditos das Imaxes: Shunbin Co., Ltd.