The Dance of Nature Etiqueta de Viño de Ximena Ureta

O deseño The Dance of Nature Etiqueta de Viño de Ximena Ureta é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

The Dance of Nature Etiqueta de Viño

de Ximena Ureta

Cliente: Fedrigoni Self-Adhesives

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre The Dance of Nature Etiqueta de Viño

A Danza da Natureza é un conxunto de etiquetas de viño creadas para catro variedades de viño procedentes de catro orixes latinoamericanas. As etiquetas están impresas en papel autoadhesivo reciclado, feito con fibras pre-consumo e post-consumo. Cada etiqueta amosa unha paisaxe imaxinaria onde os seres vivos e os elementos naturais existen en equilibrio. A hora azul foi pintada para o merlot, e a hora dourada para o malbec. A obra foi realizada con acuarelas de pigmentos vexetais, e a tipografía foi debuxada a man. As etiquetas tamén serven como mostra de papel para adegas e deseñadores de embalaxes.

O Recoñecemento

Sobre o A' Design Award de Ferro

The Dance of Nature Etiqueta de Viño gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que The Dance of Nature Etiqueta de Viño sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. The Dance of Nature Etiqueta de Viño é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensións e Embalaxe: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Etiquetas: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Tecnoloxía de Produción: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Reto de Deseño: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Investigación: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiración: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Duración do Proxecto: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Fluxo de Operacións: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patentes: All rights reseved Ximena Ureta.
Membros do Equipo: Art Direction and Design: Ximena Ureta
Créditos das Imaxes: Image #1, #2, #3, #4, #5 Jorge Brantmayer.