Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa de Hu Wan, Li Jianpeng and Shi Xiaoxia

O deseño Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa de Hu Wan, Li Jianpeng and Shi Xiaoxia é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa

de Hu Wan, Li Jianpeng and Shi Xiaoxia

Cliente: Netease Yanxuan Trading Co. Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa

Durante a Festa do Medio Outono, pasteis de lúa para agasallar e consumo persoal. Porén, xa que a embalaxe se volve cada vez máis luxosa e derrochadora, o equipo deseñou conscientemente unha caixa de agasallo de pasteis de lúa máis compacta e ecolóxica. Sheng Ming Yue representa unha lúa brillante elevándose sobre o mar, expresando o anelo do pobo chinés pola reunión e as cousas fermosas, e mantén propiedades de agasallo de alta calidade ao tempo que encarna a calidade e profundidade da cultura tradicional chinesa. O obxectivo é ofrecer unha forma de alta calidade e asequible de celebrar a festa ao tempo que se promove un estilo de vida sostible.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sheng Ming Yue Caixa de Agasallo de Pasteis de Lúa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensións e Embalaxe: Width：200mm x Depth:110mm x Height：255mm
Etiquetas: Oriental Aesthetics, Package Design
Tecnoloxía de Produción: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Reto de Deseño: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Investigación: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspiración: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Duración do Proxecto: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Fluxo de Operacións: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Membros do Equipo: Hu Wan
Li Jianpeng
Shi xiaoxia
Créditos das Imaxes: Creative Director Hu Wan
Designer Li Jianpeng