White and Blue Porcelain Envasado de Botella de Licor de Hai Zhu

O deseño White and Blue Porcelain Envasado de Botella de Licor de Hai Zhu é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

White and Blue Porcelain Envasado de Botella de Licor

de Hai Zhu

Cliente: Shanxi Blue and White Porcelain Distillery Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre White and Blue Porcelain Envasado de Botella de Licor

Porcelana Branca e Azul é un deseño de envasado de botella creado para un Baijiu chinés de primeira calidade. A forma da botella segue o xarrón Yuhuchun en forma de pera, e un pescozo esvelto fai que o licor sexa fácil de manexar e servir. A paleta de cores azul e branca está inspirada na porcelana tradicional e aplícase coa técnica de esmaltado baixo cuberta de Jingdezhen. Motivos dourados de Loong e caracteres do zodíaco chinés decoran a superficie, mentres que a tapa ten forma de cabeza de Loong. Fixéronse dúas variacións para os licores envellecidos durante 30 e 50 anos.

O Recoñecemento

Sobre o A' Design Award de Bronce

White and Blue Porcelain Envasado de Botella de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que White and Blue Porcelain Envasado de Botella de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. White and Blue Porcelain Envasado de Botella de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensións e Embalaxe: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Etiquetas: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Tecnoloxía de Produción: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Reto de Deseño: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Investigación: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiración: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Duración do Proxecto: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Fluxo de Operacións: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Membros do Equipo: Hai Zhu