Guyuelongshan Envase de Viño de Arroz Chinés de Yuejun Chen

O deseño Guyuelongshan Envase de Viño de Arroz Chinés de Yuejun Chen é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Guyuelongshan Envase de Viño de Arroz Chinés

de Yuejun Chen

Cliente: Shenzhen Red Deer Cultural Creative Design Co., LTD

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Guyuelongshan Envase de Viño de Arroz Chinés

Guyuelongshan é un deseño de envase para un viño de arroz chinés de Zhejiang, China. O viño elabórase cun proceso tradicional e ten un baixo contido alcohólico, o que fai que a bebida sexa axeitada para o consumo diario por parte de consumidores máis novos. O envase segue a estética da pintura paisaxística chinesa, e a forma do recipiente suxire montañas, auga e solpor. O deseño busca renovar a aparencia sinxela dos envases máis antigos de viño de arroz e presentar a cultura oriental dun xeito moderno. O envase mide 340 mm de ancho, 130 mm de profundidade e 150 mm de alto.

O Recoñecemento

Sobre o A' Design Award de Prata

Guyuelongshan Envase de Viño de Arroz Chinés gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Guyuelongshan Envase de Viño de Arroz Chinés sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Guyuelongshan Envase de Viño de Arroz Chinés é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensións e Embalaxe: Width :340 mm x Depth :130 mm x height :150 mm
Etiquetas: Chinese liquor, Oriental aesthetics, packaging design, illustration
Tecnoloxía de Produción: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Reto de Deseño: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Investigación: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiración: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Duración do Proxecto: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Fluxo de Operacións: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.