Vivo X Series Instalación de Publicidade Exterior de Output

O deseño Vivo X Series Instalación de Publicidade Exterior de Output é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

PrataPublicidade· 2024

Vivo X Series Instalación de Publicidade Exterior

de Output

Cliente: Output

Gañador do A' Design Award de Prata na Categoría Publicidade

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Cores

O Deseño

Sobre Vivo X Series Instalación de Publicidade Exterior

Vivo X Series é unha instalación de publicidade exterior presentada no North Bund de Shanghái. A instalación reproduce dous teléfonos móbiles a escala 1:1, formando unha pantalla xigante pregable de ata 8 metros de alto e case 12 metros de longo. Pantallas LED de alta definición, pantallas LED curvas e materiais publicitarios con diferentes texturas superficiais coinciden coa aparencia e o acabado dos dispositivos reais. O seguimento por radar, a captura corporal e a tecnoloxía 3D a simple vista permiten que as persoas interactúen co contido dixital. Cada pantalla segue o esquema de cores principal dun modelo de teléfono.

O Recoñecemento

Sobre o A' Design Award de Prata

Vivo X Series Instalación de Publicidade Exterior gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Vivo X Series Instalación de Publicidade Exterior sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Vivo X Series Instalación de Publicidade Exterior é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensións e Embalaxe: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Etiquetas: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Tecnoloxía de Produción: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Reto de Deseño: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Investigación: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiración: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Duración do Proxecto: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Fluxo de Operacións: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Créditos das Imaxes: Secrecy