C700 Zapatillas Deportivas para Exteriores de Cgx Shanghai Sporting Goods Co., Ltd.

O deseño C700 Zapatillas Deportivas para Exteriores de Cgx Shanghai Sporting Goods Co., Ltd. é un estimado gañador do moi prestixioso 2024 A' Design Award de Ouro na Categoría de Competición Deseño de Calzado, Zapatos e Botas.

OuroCalzado· 2024

C700 Zapatillas Deportivas para Exteriores

de Cgx Shanghai Sporting Goods Co., Ltd.

Cliente: CGX (Shanghai) Sporting Goods Co., Ltd.

Gañador do A' Design Award de Ouro na Categoría Calzado

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Cores

O Deseño

Sobre C700 Zapatillas Deportivas para Exteriores

C700 é unha zapatilla deportiva para exteriores deseñada para actividades urbanas. O talón está fabricado en TPU flexible e ten unha forma curvada para soster o arco do pé. A malla transpirable, o tecido técnico de microfibra en ambos os lados e unha parte superior engomada achegan estabilidade e unha sensación envolvente. Unha estrutura de soporte mantén a zapatilla estable ante impactos fortes e axuda a reducir a fatiga do pé. A sola de goma é lixeira e proporciona adherencia en moitas superficies viarias. A forma minimalista inspírase na arquitectura urbana e nos parques naturais, cunha paleta de cores caqui natural.

O Recoñecemento

Sobre o A' Design Award de Ouro

C700 Zapatillas Deportivas para Exteriores gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que C700 Zapatillas Deportivas para Exteriores sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. C700 Zapatillas Deportivas para Exteriores crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
Dimensións e Embalaxe: Dimensions 330 mm x 200 mm x 160 mm
Etiquetas: Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
Tecnoloxía de Produción: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
Reto de Deseño: The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
Investigación: Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
Inspiración: The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
Duración do Proxecto: It was developed in July 2023 in Shanghai and launched in January 2024 in China.
Fluxo de Operacións: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
Membros do Equipo: Guanghui Wang
Miao He
Allen Sun