Ings Envases para Coidado da Pel de Jason Chan - Offesc Design

O deseño Ings Envases para Coidado da Pel de Jason Chan - Offesc Design é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Ings Envases para Coidado da Pel

de Jason Chan - Offesc Design

Cliente: Ings Yingshu Group

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Ings Envases para Coidado da Pel

Ings é un deseño de envases creado para unha gama de produtos de coidado da pel. O deseño utiliza a forma dunha bala como metáfora para alcanzar as capas máis profundas da pel. As técnicas arquitectónicas crean unha presentación multidimensional que expresa a tecnoloxía profesional da marca. O logotipo orixinal foi simplificado para que os elementos clave da marca se manteñan claros en moitos tipos de produtos. As caixas de mensaxaría con cremalleira, libres de plástico, substitúen o pegamento adhesivo, o papel en panal certificado FSC proporciona absorción de impactos, e a tinta de soia favorece a biodegradación.

O Recoñecemento

Sobre o A' Design Award de Ferro

Ings Envases para Coidado da Pel gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Ings Envases para Coidado da Pel sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Ings Envases para Coidado da Pel é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensións e Embalaxe: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Etiquetas: Love Self, Nature, Real, Science, Technology
Tecnoloxía de Produción: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Reto de Deseño: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Investigación: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiración: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Duración do Proxecto: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Fluxo de Operacións: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Créditos das Imaxes: Photographer Ings, shanghai, 2022