Natura Dried Fruits Froitas Secas de Mohsen Koofiani

O deseño Natura Dried Fruits Froitas Secas de Mohsen Koofiani é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Natura Dried Fruits Froitas Secas

de Mohsen Koofiani

Cliente: Natura

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Natura Dried Fruits Froitas Secas

Este deseño beneficiouse da combinación de esculturas artísticas, froitas e animais, aínda que cómpre sinalar que se realizaron cambios sutís de forma artística. As imaxes intentaron establecer unha conexión clara entre animais, froitas e cultura. Pero como o tema principal do deseño é preservar o ecosistema, ademais dos animais herbívoros, nalgúns lugares utilizáronse animais salvaxes (depredadores) como símbolo de poder. Neste envase, utilízanse cores simples e potentes para atraer máis atención, e emprégase envase degradable para protexer o medio ambiente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Natura Dried Fruits Froitas Secas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Natura Dried Fruits Froitas Secas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Natura Dried Fruits Froitas Secas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensións e Embalaxe: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Etiquetas: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Tecnoloxía de Produción: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Reto de Deseño: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Investigación: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiración: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Duración do Proxecto: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Fluxo de Operacións: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Créditos das Imaxes: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi