Chilled Milk O Cartón de Kazuo Fukushima and Haruka Takeuchi

O deseño Chilled Milk O Cartón de Kazuo Fukushima and Haruka Takeuchi é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2023

Chilled Milk O Cartón

de Kazuo Fukushima and Haruka Takeuchi

Cliente: Meiji China Investment Co.,Ltd.

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Chilled Milk O Cartón

O leite fresco e saboroso só o poden proporcionar vacas criadas nun bo ambiente. E as vacas teñen acceso libre ás racións mixtas que conteñen nutrientes ben equilibrados. A inspiración son as vacas de alta calidade deste produto. A alta calidade exprésase na impresión en cor dourada e as ilustracións debuxadas a man expresan o sabor da natureza. Ademais, a herba na boca da vaca expresa o bo ambiente de cría. A marca de vaca dourada é un símbolo deste produto. E é axeitado para o mercado chinés.

O Recoñecemento

Sobre o A' Design Award de Ferro

Chilled Milk O Cartón gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Chilled Milk O Cartón sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Chilled Milk O Cartón é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensións e Embalaxe: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Etiquetas: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tecnoloxía de Produción: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Reto de Deseño: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Investigación: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiración: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Duración do Proxecto: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Fluxo de Operacións: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Membros do Equipo: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Créditos das Imaxes: Photographer: Zhu Jie