Co-Grain Envasado de Cereais de Lide Ma, Zhiyi Zou and Yuxuan Mao

O deseño Co-Grain Envasado de Cereais de Lide Ma, Zhiyi Zou and Yuxuan Mao é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Co-Grain Envasado de Cereais

de Lide Ma, Zhiyi Zou and Yuxuan Mao

Cliente: Co-Grain

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Co-Grain Envasado de Cereais

Co-Grain é un envase de cereais que se pode converter nun comedeiro para paxaros. O envase está feito de papel kraft de alta resistencia, que é impreso, revestido, troquelado, encolado e conformado. Cando o cereal non se pode rematar antes da data de caducidade, a caixa transfórmase en catro pasos. Un anel desprendible na parte superior forma unha corda para colgar, a base ábrese e insírese un soporte para crear unha plataforma estable, e ábrese unha abertura interior que dá acceso ao gran. O deseño reduce o desperdicio de alimentos e axuda aos paxaros a atopar comida nas cidades.

O Recoñecemento

Sobre o A' Design Award de Bronce

Co-Grain Envasado de Cereais gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Co-Grain Envasado de Cereais sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Co-Grain Envasado de Cereais satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensións e Embalaxe: Length 86mm Width 100mm Height 225mm
Etiquetas: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Tecnoloxía de Produción: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Reto de Deseño: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Investigación: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiración: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Duración do Proxecto: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Fluxo de Operacións: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patentes: Patent application in process
Membros do Equipo: Designer: Zhiyi Zou
Designer: Yuxuan Mao