Absolut Lab Deseño de Interiores de Tenda Pop-Up de Moneys Studio

O deseño Absolut Lab Deseño de Interiores de Tenda Pop-Up de Moneys Studio é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2023

Absolut Lab Deseño de Interiores de Tenda Pop-Up

de Moneys Studio

Cliente: Moneys Studio

Gañador do A' Design Award de Bronce na Categoría Interiorismo

12,755

Gañador de Premio Verificado

Verificar o Estado do Premio para #147287

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Absolut Lab Deseño de Interiores de Tenda Pop-Up

Absolut Lab é unha tenda pop-up e espazo de exposición en Shanghai, China. O interior foi creado a partir de compoñentes modulares, que permiten que o espazo sexa desmontado, reciclado e reutilizado. A inspiración do deseño proveu da Banda de Möbius. A entrada presenta un corredor curvo feito de láminas de policarbonato e materiais espellados, formando unha ruta de circulación fluída. Un teito espellado reduce a sensación de estreiteza. O papel kraft reciclable, o aceiro inoxidable e as láminas de policarbonato son os materiais principais. Todos os módulos foron prefabricados, e a construción no lugar completouse en 60 horas.

O Recoñecemento

Sobre o A' Design Award de Bronce

Absolut Lab Deseño de Interiores de Tenda Pop-Up gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Absolut Lab Deseño de Interiores de Tenda Pop-Up sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Absolut Lab Deseño de Interiores de Tenda Pop-Up satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensións e Embalaxe: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Etiquetas: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Tecnoloxía de Produción: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Reto de Deseño: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Investigación: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiración: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Duración do Proxecto: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Fluxo de Operacións: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Membros do Equipo: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Créditos das Imaxes: YKS