Effortless Deseño de Packaging de E2W Studio

O deseño Effortless Deseño de Packaging de E2W Studio é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Effortless Deseño de Packaging

de E2W Studio

Cliente: E2W Studio

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Effortless Deseño de Packaging

Effortless é un deseño de packaging para unha marca de coidado capilar personalizado. A marca ofrece máis de 300 solucións precisas de coidado do cabelo baseadas no tipo de cabelo, o contorno de vida e os hábitos de peiteado. O packaging contén só información funcional, disposta nunha orde visual clara de xeito que a función e a aparencia se unifican. O logotipo emprega unha tipografía sans serif humanista, e o símbolo une a letra E cunha liña de escala precisa. Un sistema de retícula variable baseado nunha proporción de 1 a 1,414 guía cada maquetación. Cada envase mide 52 mm de ancho, 52 mm de profundidade e 190 mm de alto.

O Recoñecemento

Sobre o A' Design Award de Prata

Effortless Deseño de Packaging gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Effortless Deseño de Packaging sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Effortless Deseño de Packaging é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensións e Embalaxe: Width 52mm x Depth 52mm x Height 190mm
Etiquetas: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Tecnoloxía de Produción: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Reto de Deseño: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Investigación: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiración: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Duración do Proxecto: The project was completed in 2021.
Fluxo de Operacións: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Créditos das Imaxes: N/A