Funaging A Inscrición En Clase Para Persoas Maiores de Ting-Han Chen

O deseño Funaging A Inscrición En Clase Para Persoas Maiores de Ting-Han Chen é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Meta, Estratéxico e de Servizos.

FerroServizo· 2023

Funaging A Inscrición En Clase Para Persoas Maiores

de Ting-Han Chen

Cliente: Play Design Lab

Gañador do A' Design Award de Ferro na Categoría Servizo

85,769

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Cores

O Deseño

Sobre Funaging A Inscrición En Clase Para Persoas Maiores

FunAging é un servizo educativo que ofrece clases de aplicacións para teléfonos intelixentes para apoiar e capacitar ás persoas maiores. A información da clase compártese coas persoas maiores a través de Line, unha aplicación social popular entre as persoas maiores de Taiwán. Non obstante, moitas persoas maiores enfróntanse a retos ao intentar rexistrarse nas clases en liña debido a que a súa interface non é amigable para eles. Para abordar este problema, este proxecto utiliza o pensamento de deseño de servizos centrado nos maiores para mellorar o proceso de rexistro da clase. Ao realizar un diagnóstico exhaustivo do deseño, identificamos e abordamos os problemas da experiencia do usuario (UX).

O Recoñecemento

Sobre o A' Design Award de Ferro

Funaging A Inscrición En Clase Para Persoas Maiores gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Funaging A Inscrición En Clase Para Persoas Maiores sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Funaging A Inscrición En Clase Para Persoas Maiores é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensións e Embalaxe: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Etiquetas: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Tecnoloxía de Produción: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Reto de Deseño: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Investigación: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspiración: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Duración do Proxecto: The project started in June 2022 and finished in Dec 2022 in Taipei.
Fluxo de Operacións: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.