Zhong Yuan No. 1 Envase de Té de Tiger Pan

O deseño Zhong Yuan No. 1 Envase de Té de Tiger Pan é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Zhong Yuan No. 1 Envase de Té

de Tiger Pan

Cliente: Xinyang Wenxin Tea Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

31,896

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O Deseño

Sobre Zhong Yuan No. 1 Envase de Té

Zhong Yuan No. 1 é un deseño de envase para o té Maojian, un té tradicional chinés cultivado en campos en socalcos. Como o sabor do té é lixeiro e suave, o envase mantense sutil e refinado. A lata de té está feita de folla de lata con gofrado e estampación en ouro, e combínanse acabados mate e vernizados. A forma con tapa da lata lembra a un recolector de té cun sombreiro. A caixa exterior está feita de papel personalizado e péchase cunha cinta con forma inspirada nos marcos das ventás das antigas casas dos labregos do té. Follas de té reais decoran a cinta.

O Recoñecemento

Sobre o A' Design Award de Prata

Zhong Yuan No. 1 Envase de Té gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhong Yuan No. 1 Envase de Té sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhong Yuan No. 1 Envase de Té é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensións e Embalaxe: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Etiquetas: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Tecnoloxía de Produción: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Reto de Deseño: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Investigación: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiración: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Duración do Proxecto: The project lasts 4 month, designed in Shenzhen
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patentes: Tiger Pan
Membros do Equipo: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Créditos das Imaxes: Tiger Pan