Liang Bai Kai Envase de Auga Potable de Tiger Pan

O deseño Liang Bai Kai Envase de Auga Potable de Tiger Pan é un estimado gañador do moi prestixioso 2023 A' Design Award de Platino na Categoría de Competición Deseño de Envases.

PlatinoEnvases· 2023

Liang Bai Kai Envase de Auga Potable

de Tiger Pan

Cliente: Jinmailang Beverage Co., Ltd

Gañador do A' Design Award de Platino na Categoría Envases

415,218

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Cores

O Deseño

Sobre Liang Bai Kai Envase de Auga Potable

Liang Bai Kai é unha botella de vidro deseñada para auga potable fervida e arrefriada. O nome refírese á auga fervida que arrefriou, unha bebida común en China desde hai moito tempo. A botella non leva etiqueta. No seu lugar, a obra de arte da pintura da dinastía Song "Escena Ribeirá durante o Festival Qingming" foi repintada e aplicada ao vidro mediante impresión por transferencia térmica. A imaxe está dividida en doce botellas, que representan as doce horas tradicionais. A superficie de vidro engade brillo e textura. Cada botella mide 313 milímetros de altura e 76,5 milímetros de diámetro.

O Recoñecemento

Sobre o A' Design Award de Platino

Liang Bai Kai Envase de Auga Potable gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Liang Bai Kai Envase de Auga Potable exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Liang Bai Kai Envase de Auga Potable é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Dimensións e Embalaxe: height 313mm x diameter 76.5mm
Etiquetas: water, Chinese water, bottle, package, label-less
Tecnoloxía de Produción: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Reto de Deseño: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Investigación: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspiración: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Duración do Proxecto: The project lasts 5 months, designed in Shenzhen.
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Membros do Equipo: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Créditos das Imaxes: Tiger Pan