Super Ego A Arte Dixital de Kutuko Studio

O deseño Super Ego A Arte Dixital de Kutuko Studio é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Gráficos por Computador, Modelado 3D, Texturización e Renderización.

PrataGráficos por Computador· 2023

Super Ego A Arte Dixital

de Kutuko Studio

Cliente: Kutuko Studio SL

Gañador do A' Design Award de Prata na Categoría Gráficos por Computador

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Cores

O Deseño

Sobre Super Ego A Arte Dixital

Super Ego, un proxecto artístico que satiriza a cultura do consumidor e o impacto das redes sociais nas persoas. O proxecto ten como obxectivo criticar a alimentación artificial dos egos das persoas a través de me gusta e seguidores en plataformas de redes sociais como Instagram. Quería crear unha representación metafórica dos novos superheroes da sociedade, cuxas vidas xiran en torno a conseguir máis me gusta e seguidores. O proxecto céntrase en Instagram, onde cada imaxe publicada en liña móstrase como un escaparate para captar a atención dos usuarios.

O Recoñecemento

Sobre o A' Design Award de Prata

Super Ego A Arte Dixital gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Super Ego A Arte Dixital sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Super Ego A Arte Dixital é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensións e Embalaxe: 4960X7015 Pixeles, Tiff RGB
Etiquetas: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Tecnoloxía de Produción: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Reto de Deseño: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Investigación: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiración: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Duración do Proxecto: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Fluxo de Operacións: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patentes: Kutuko Studio SL
Membros do Equipo: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Créditos das Imaxes: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain