Rivalta Etiqueta de Botella de Viño de Ximena Ureta

O deseño Rivalta Etiqueta de Botella de Viño de Ximena Ureta é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Rivalta Etiqueta de Botella de Viño

de Ximena Ureta

Cliente: Santa Ema

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Rivalta Etiqueta de Botella de Viño

Rivalta é un deseño de etiqueta e packaging para botella de viño creado para unha mestura de tintos de produción limitada. A etiqueta frontal está impresa en papel non estucado e resistente á auga mediante tecnoloxía offset con cinco cores especiais, folla de prata mate, verniz serigráfico e relevo mecánico. A contraetiqueta está impresa con tecnoloxía dixital en tres cores especiais. O papel está certificado para a xestión forestal responsable e resiste o envellecemento e a luz ultravioleta. Os tons vermellos e unha ilustración detallada evocan a orixe italiana da familia fundadora, dándolle á presentación un carácter elegante.

O Recoñecemento

Sobre o A' Design Award de Prata

Rivalta Etiqueta de Botella de Viño gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Rivalta Etiqueta de Botella de Viño sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Rivalta Etiqueta de Botella de Viño é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensións e Embalaxe: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Etiquetas: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Tecnoloxía de Produción: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Reto de Deseño: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Investigación: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiración: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Duración do Proxecto: Rivalta was launched in June 2022 in Chile as the first market.
Fluxo de Operacións: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Membros do Equipo: Art direction and design: Ximena Ureta.
Créditos das Imaxes: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.