Hair For Hope Cancer Care Initiative Promoción de Onedor Co. Ltd.

O deseño Hair For Hope Cancer Care Initiative Promoción de Onedor Co. Ltd. é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño Social.

BronceSocial· 2023

Hair For Hope Cancer Care Initiative Promoción

de Onedor Co. Ltd.

Cliente: Onedor Co. Ltd.

Gañador do A' Design Award de Bronce na Categoría Social

50,348

Gañador de Premio Verificado

Verificar o Estado do Premio para #141480

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Hair For Hope Cancer Care Initiative Promoción

Hair for Hope é un evento benéfico de doazón de cabelo iniciado pola hope foundation for cancer care para superviventes de cancro. Este evento é dos máis influentes á hora de educar aos adultos mozos sobre o ben público. O equipo deseñou o servizo e a identidade para reforzar a súa comunicación e experiencia cos participantes. No futuro, esta iniciativa e identidade converteranse nun símbolo de chamada á acción para que os superviventes de cancro compartan as súas experiencias e para que a xeración máis nova actúe e cree ondas de impacto en beneficio da sociedade. Podes ser a esperanza de alguén.

O Recoñecemento

Sobre o A' Design Award de Bronce

Hair For Hope Cancer Care Initiative Promoción gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hair For Hope Cancer Care Initiative Promoción sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hair For Hope Cancer Care Initiative Promoción satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensións e Embalaxe: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Etiquetas: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Tecnoloxía de Produción: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Reto de Deseño: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Investigación: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiración: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Duración do Proxecto: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Fluxo de Operacións: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentes: N/A
Membros do Equipo: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Créditos das Imaxes: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.